We've all heard that saying "it's not what you know, but who you know" and although that may apply to certain scenarios it is not something you should consider when searching for a commercial photographer.
Enlisting a family member or a friend who is really interested in photography, but has no professional experience at a reduced rate may sound like a great way to save money. However, before you rush to make that call, here are 5 reasons why you should choose a professional photographer to capture those unique shoots you dream of.
Professional commercial photographers do photography for a living. They practice often and strive to capture the right angles to make your property or location as desirable as possible. You're hiring someone who can take your vision and mold it into an eye catching and bespoke image.
The ordinary consumer cameras cannot compare in quality to cameras in quality to cameras and lenses that your commercial photographer owns. An accomplished photographer will have all the equipment required to produce stunning images that most enthusiasts could only dream of.
When you hire a pro, you're not just hiring a person with a decent camera. You're getting someone who has industry knowledge, editing expertise and creative flare. Over the years a professional will spend hours researching & learning the best techniques, angles & light compositions to enhance their skill set and help deliver breath-taking images.
Because you're buying a service not just an image. Depending upon the type of shoot required, editing can play a huge part in your final images. Editing can take hours; a picture editor will scan through potentially hundreds of images cherry picking the best quality images. Using their creative skills & expensive software they will then turn a stunning image into a jaw-dropping masterpiece.
Time & Money
Hiring a professional will in the long run save you a lot of time, money and stress. You will most likely be using the images taken to market your service or product. It is said that a single image is worth a thousand words, proof that hiring a pro will increase your chances of engagement & potentially even revenue.
You may have heard of stock photography, these are inexpensive images that are found on the internet for all to use. Stock photography can be ideal in some places of your marketing content however, remember that when purchasing these images so are others, perhaps even your competitors!
Opting for a professional photographer will capture remarkable images that are copyrighted to you for a period of time. If you have read this far, you will know that photography is key in providing a clear visual representation of your business or company. Your brand is important and you want it to stand out.